University College London caused a storm on Twitter, as they apologised for a ‘racist’ Tweet about a ‘white campus’. What started as an innocuous Tweet about the possibility of snow interrupting the day’s proceedings at the University snowballed (pun intended) into a controversy, eventually leading to another Tweet to apologise. However the apology has arguably caused even more of a controversy. Take a look at the original Tweet below, and then the apology…
We chose our words very poorly yesterday when thinking of this song: https://t.co/G5ZthTn8NTWe’re sorry and we’ll choose our words more carefully in the future.
— UCL (@ucl) December 12, 2017
The original Tweet was there to inform students that despite the abundance of snow around the country, that UCL would be operating as per usual on Monday. This is useful, especially considering how crucial this time of year is.
Yet the Tweet also started by saying ‘dreaming of a white campus?’. Now of course this was meant to be relating to snow on the campus, yet in an age where offence is caused easily, it was suggested the Tweet had racial undertones. Many perceived the Tweet to relate to a question of skin colour. So after the apology, where UCL suggested they would ‘choose their words more carefully in future’, most would’ve thought the issue was over. Yet others responded, suggesting that UCL hadn’t done anything wrong in their original Tweet. As you see below, there was a mixed response…
- 10 Great Things About Being A Student In London
- How Much Did UCL Students Spend on Library Fines?
- What Happened to Pan American World Airways?
So many differing opinions on the ‘white campus’ Tweet. While some suggested an apology was required, others suggested the apology was a negative idea. At least in some positive news – the campus has been running as per usual in this cold weather.