Snapfish: What’s The Catch?!

Snapfish is a website and app that has recently been growing in popularity. Snapfish appears to provide users with a set amount of free prints of photos each year, before sending them to your front door for a nominal delivery fee. While some have labelled such a service as a ‘scam’, as this article will show, this is far from the truth. Photos are being taken on an ever-increasing basis, therefore making Snapfish very appealing. In this article, we look into Snapfish, and show how such a service is possible!


Snapfish offers free prints for its users


To begin with, Snapfish offers a range of services to consumers. While photo printing acts as the main attraction, personalised canvas pictures, cushions, mugs and other gifts are all available. At the time of writing, each user is provided with an allowance of 50 free photos per month, with delivery for these photos starting at just £1.49, and never exceeding £3.49. The app too is free, and offers a useful tool which allows users to import photos from social media profiles.




So right now, perhaps you’re wondering how anyone can run a business model like this! Yet when broken down and analysed, it is actually very simple. When printing in bulk, as Snapfish will do, costs are immediately reduced. The fee you pay for postage will actually help cover the majority of the costs involved with printing. The real money is made for Snapfish when customers purchase extra photos outside their allowance, or other gifts from the website! The free photos is an incentive to become a customer with Snapfish – with the possibility that you will make other purchases in the future. These different revenue streams allow the costs of casual users to be covered.


This is the classic example of the ‘freemium’ business model – a model that is being increasingly used by businesses. Many areas of the app are free, but some users, considered ‘premium’ users, help make it cost-effective to provide free prints to the majority of users. Having the large user base that Snapfish will inevitably secure also provides benefits – perhaps through targeted advertising, or potential price rises in forthcoming months. But mainly, other products can be offered to customers. This is a popular business model, and so long as enough users utilise the ‘premium’ area of the business, the ‘free’ users can just keep on printing.




Overall, this is some great news! You can visit Snapfish’s website here, while you can download the app via both the App Store and Play Store. Even if you end up spending money on products outside the free printing – you will still be saving money on your free prints! So, returning finally to the title question – there is no catch! Enjoy your photos being printed for free – as well as reminiscing about those great times and memories!





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